AI-powered image generators, which are at the center of a number of copyright lawsuits against AI companies, are frequently trained on massive amounts of data from public websites. Most of these companies argue that fair use doctrine shields their data-scraping and training practices. But many copyright holders disagree.<\/p>\n\n\n\n
That\u2019s why some startups and firms developing image generators are trying a different tack: Training generators exclusively on licensed content. New York and Tel Aviv-based Bria, founded in 2023 by entrepreneurs Yair Adato and Assa Eldar, is one of these.<\/p>\n\n\n\n
Bria pays for images from around 20 partners, including Getty Images, and uses these to train image-generating models with content guardrails. Adato, Bria\u2019s CEO, said that the platform \u201cprogrammatically\u201d compensates image owners according to their \u201coverall influence.\u201d<\/p>\n\n\n\n
\u201cBria foundation models house one billion visuals and millions of videos,\u201d Adato told TechCruch. \u201cBria has mitigated biases that can sometimes emerge in AI-generated visual content by training its models on globally representative datasets. The company\u2019s models consistently produce visuals that reflect diversity, making them suited for various creative applications.\u201d<\/p>\n\n\n\n
Bria offers plug-ins for image editing and design apps, including Photoshop and Figma, as well as a fine-tuning API that allows customers to customize the company\u2019s models for specific applications. Users can run Bria\u2019s models on the company\u2019s platform or an outside computing environment, like a public cloud. In either case, customers own the data and outputs, Adato said.<\/p>\n\n\n\n
\u201cEnterprise customers can pay for access to source code and [models],\u201d Adato said. \u201cWe provide over 30 specialized APIs for creating and modifying visuals, which customers access through subscription and usage-based pricing. Companies can pay to fine-tune our generative AI models with their brand assets, creating custom engines that maintain their visual identity.\u201d<\/p>\n\n\n\n
Bria\u2019s plans are ambitious. Adato tells TechCrunch that the 40-person company seeks to foster an \u201cIP ecosystem\u201d where businesses can access licensed images from media conglomerates for use in commercial creations, with \u201cbuilt-in compliance.\u201d<\/p>\n\n\n\n
Bria also plans to expand its platform and models to support additional media types, including music, video, and text, as well as on-device applications.<\/p>\n","protected":false},"excerpt":{"rendered":"
AI-powered image generators, which are at the center of a number of copyright lawsuits against AI companies, are frequently trained on massive amounts of data from public websites. Most of these companies argue that fair use doctrine shields their data-scraping and training practices. But many copyright holders disagree. That\u2019s why some startups and firms developing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1170","post","type-post","status-publish","format-standard","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/posts\/1170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/comments?post=1170"}],"version-history":[{"count":1,"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/posts\/1170\/revisions"}],"predecessor-version":[{"id":1171,"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/posts\/1170\/revisions\/1171"}],"wp:attachment":[{"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/media?parent=1170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/categories?post=1170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/tags?post=1170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}