{"id":1020,"date":"2024-12-06T22:32:40","date_gmt":"2024-12-06T22:32:40","guid":{"rendered":"https:\/\/www.timesofmedia.com\/news\/?p=1020"},"modified":"2024-12-06T22:32:40","modified_gmt":"2024-12-06T22:32:40","slug":"apples-ai-powered-final-cut-pro-11-is-now-available","status":"publish","type":"post","link":"https:\/\/www.timesofmedia.com\/news\/apples-ai-powered-final-cut-pro-11-is-now-available\/","title":{"rendered":"Apple\u2019s AI-powered Final Cut Pro 11 is now available"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">It\u2019s been 13 years since Apple released Final Cut X. That\u2019s just over half of the video-editing software\u2019s entire lifespan, having celebrated its 25th birthday this April. It\u2019s several lifetimes in the world of consumer software, leading some to wonder whether the company had quietly washed its hands of the offering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After 13 years of waiting, Final Cut Pro finally goes up to 11, and now Apple is no longer mucking about. The software is available to download Wednesday. Existing users will get Final Cut Pro 11 as a free update, while new customers will have to shell out $300 to download it from the Mac App Store, following a 90-day trial period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, what, precisely, warranted the long-awaited jump to 11? Two letters: AI. Weeks after delivering Apple Intelligence to iOS, iPadOS, and MacOS, the company is tapping AI to power new features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the top of the list is Magnetic Mask, which easily crops people and objects out of video without having to rely on a green screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis powerful and precise automatic analysis provides additional flexibility to customize backgrounds and environments,\u201d Apple notes. \u201cEditors can also combine Magnetic Mask with color correction and video effects, allowing them to precisely control and stylize each project.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other top AI-based feature here is Transcribe to Captions, which essentially does what it says on the box, adding text to Final Cut\u2019s timeline. That feature is powered by an in-house large language model (LLM), according to the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other big topline feature here is focused on Apple\u2019s struggling mixed-reality headset. After adding the ability to capture Spatial Video on the latest iPhones, that content can now be edited with Final Cut. The footage can be color corrected, effects can be added, and the depth positioning of titles can be adjusted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been 13 years since Apple released Final Cut X. That\u2019s just over half of the video-editing software\u2019s entire lifespan, having celebrated its 25th birthday this April. It\u2019s several lifetimes in the world of consumer software, leading some to wonder whether the company had quietly washed its hands of the offering. After 13 years of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1020","post","type-post","status-publish","format-standard","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/posts\/1020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/comments?post=1020"}],"version-history":[{"count":1,"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/posts\/1020\/revisions"}],"predecessor-version":[{"id":1021,"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/posts\/1020\/revisions\/1021"}],"wp:attachment":[{"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/media?parent=1020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/categories?post=1020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.timesofmedia.com\/news\/wp-json\/wp\/v2\/tags?post=1020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}